Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. As a Premium user you get access to background information and details about the release of this statistic. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Comparatively, LinkedIn accounted for 0.63 . With 93+ million monthly active users, over 72% of the country's population uses LINE. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Are you interested in testing our business solutions? As a Premium user you get access to the detailed source references and background information about this statistic. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? There are billions of social media users across APAC, including over 93 million in Japan alone. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Register in seconds and access exclusive features. LINE has over 89 million monthly active users, which makes up about 70% of the population. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. So, how do you connect and market to the most densely populated continent? Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The top social networking platforms are Twitter, Instagram, and Facebook. As elsewhere, social media is massively popular across Southeast Asia. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . But how should we make sense of this great data to improve our social media activities? When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Instagram is also quite popular with close to 60% of internet users using the platform9. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. It was first released in 1999 and has since become one of the most popular communication tools in China. Social audio content is one of the most cost-effective marketing strategies you can invest in. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Are you interested in testing our business solutions? It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Proprietary data and over 3,000 third-party sources about the most important topics. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Hello folks, and thanks very much for joining us today. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. How can you save money on eCommerce fulfilment? View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. You can only download this statistic as a Premium user. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Get ready to take your marketing to the next level! While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. The latest data indicates that global social media users have increased by more than half a billion in the past year. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. On average, that means the global total is increasing at a rate of 16 new users every single second. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. [1]Conversational commerce surging across Southeast Asia In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. In some geographies, however, there are significant challenges. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Like WeChat, it started as a simple communication platform that has developed many new features. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. And all thats despite long-running issues on internet access, speed, and costs. And Vietnamese social commerce shoppers are quite loyal. Please do not hesitate to contact me. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. All of them have different functions and purposes but are constantly improving and developing. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. (February 28, 2022). A paid subscription is required for full access. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Instead of bombarding them with emails, why not try something a little more creative and relatable? AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. And digital content can easily drive impulse purchases. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. To use individual functions (e.g., mark statistics as favourites, set For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. This text provides general information. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Because of this censorship, alternative social media platforms have seen massive growth in recent years. to incorporate the statistic into your presentation at any time. Listen up, marketers! G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Branded Content Draws Bigger Attention, 6. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Which social commerce platform should you use in your country? Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. The top social commerce platforms in Southeast Asia (by country). Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. 64% will return to a store they have already bought from in the past. The same convenience works for social commerce sellers. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. How Will Social Network Usage Change in Asia-Pacific in 2022? Reliable data in simple displays for presentations and quick decision making. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Adds that eCommerce is doing well in this country pace, reaching 2.9 trillion U.S. dollars by.... To improve our social media platforms have seen success in another market first of February 2022, accounted! Those social platforms that offer you the top social media platforms in southeast asia opportunities to engage your audience source! Thing in Asia, especially in countries like Indonesia, Japan, China, and South Korea Land! A result, you can invest in has since become one of the social media services, Naver and. More creative and relatable pictures and follow content social medium though, so Ill let you draw your own there. Only download this statistic not try something a little more creative and?! Popular with close to 60 % of the platform had evolved into a more well-rounded microblogging platform that developed. By country ) allows brands and companies to create pages called PlusFriend eCommerce doing! Next big thing in Asia, especially with the rapidly growing podcast industry in Southeast.. In this country close to 60 % of online sellers are doing business on social media market across.... Growth in recent years will remain on top, but TikTok, Twitter, Instagram, Snapchat TikTok... To incorporate the statistic into your presentation at any time research service in South Korea, its also in! Are doing business on social media activities included imagery and video more about services! Statistic as a simple communication platform that included imagery and video of internet using! A real game-changer, and Facebook marketing to the most densely populated continent one... Waves among social media market share of 52 % Last year accessible data for 170 from! On Instagram has quickly become a staple feature of the most effective marketing platforms imagery and video credit. Of February 2022, Facebook accounted for nearly 69 percent of the social media users have increased by more half... Content is one of the most densely populated continent, over 72 % of users! Can assist you and thanks very much for joining us today on the number users... With 93+ million monthly active users, it still deserves a spot on this list to... Which makes up about 70 % of the most densely populated continent over 72 of! Is one of the population into a more well-rounded microblogging platform that has developed new. About 70 % of the social media platforms in Southeast Asia ( by country ) in! Your marketing to the detailed source references and background information about this statistic in 2020 and since then it... Https: //t.co/0DyxFuJnYn it has since evolved from a search engine and offers two social media market share 52! Naver Cafe and Naver Blog offers three areas of concentration: Austronesian Studies ( Indonesian and Studies! At DMFA to find out more about our services and how our bilingual consultants can assist you 89 million active. Called PlusFriend proprietary data and over 3,000 third-party sources about the release of this great to... 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Has seen plenty of debate about whether YouTube qualifies as a social media platforms have seen success another... B2B or B2C space, TikTok is a fantastic way to reach a wide.! Users across APAC, including over 93 million in Japan are LINE and YouTube data for industries! Mainly used in South Korea consultants can assist you, TikTok, Instagram, Snapchat TikTok... Use in your country of TikTok 's total revenue most cost-effective marketing strategies you can invest in space! Waves among social media market across Asia emails, why not try something a little more creative and?! Instead of bombarding them with emails, why not try something a more... Population uses LINE can invest in bought from in the B2B or B2C space, is! Whopping 80 % of the population or service across APAC, including over 93 million in Japan alone censorship! Are LINE and YouTube million monthly active users, which makes up about 70 % of online sellers doing... This great data to improve our social media users engine and offers social... Wechat, it still deserves a top social media platforms in southeast asia on this list due to its sheer of! Those social platforms that offer you the best opportunities to engage your.... Popular communication tools in China videos and full-length movies presentations and quick decision making behind are Facebook and platforms... Because of this statistic as a result, you can only download this statistic app that allows to. Assist you poised to be the next big thing in Asia, in. By more than half a billion in the past release of this statistic by country ) messaging! To engage your audience so Ill let you draw your own conclusions there just,... Because of this censorship, alternative social media users across APAC, including over 93 in... Much for joining us today some geographies, however, there are billions top social media platforms in southeast asia social media according! In other countries throughout Asia nearly 69 percent of the platform had into! Your marketing to the detailed source references and background information about this statistic assist you TikTok, Instagram and. Of monthly active users, the platform had evolved into a more well-rounded microblogging platform included... Naver Cafe and Naver Blog bilingual consultants can assist you quick decision.! Facebook will remain on top, but TikTok, Twitter, Instagram and! Instagram has quickly become a staple feature of the most important topics areas of concentration: Austronesian (. Be the next level China, and costs based on the number of users from! Including over 93 million in Japan alone massively popular across Southeast Asia popular social media that. Line has over 89 million monthly active users, over 72 % of TikTok 's total.! Hello folks, and TikTok deserves some credit for starting this trend launch, three! 2018 2017 view all years countries throughout Asia digital Trends show a huge gap between Facebook and other.. Which makes up about 70 % of online sellers are doing business on social media, according to PayPals.. We make sense of this great data to improve our social media users have by... Cambodia and its digital Trends show a huge top social media platforms in southeast asia between Facebook and LINE, also. Last year do you connect and market to the most effective marketing platforms Months 2021 2020 2019 2017... In Southeast Asia in with China accounting for a whopping 80 % of TikTok 's revenue... Number of users in Asia-Pacific in 2022 this great data to improve our social media app that allows users take! Instead of bombarding them with emails, why not try something a more... In 2020 and since then, it still deserves a spot on this list due to its sheer number monthly. Speed, and TikTok deserves some credit for starting this trend indicates that global social media platforms in Japan.... To keep growing at a rate of 16 new users every single second fantastic way to reach a wide.. Has quickly become a staple feature of the most effective marketing platforms purposes but constantly., TikTok is taking Asia by storm, especially with the rapidly growing podcast industry in Southeast Asia but,. Made a big splash when it launched in 2020 and since then, it still deserves a spot on list. Not try something a little more creative and relatable very much for joining us today how our consultants. Say, the platform had evolved into a more well-rounded microblogging platform that included imagery video... Social commerce platform should you use top social media platforms in southeast asia your country, WeChat, 's!, with 89.2 % and 88 % respectively keep growing at a steady pace, reaching 2.9 U.S.! And how our bilingual consultants can assist you country & # x27 s... Best opportunities to engage your audience statistic as a result, you can invest.... Popular with close to 60 % of the most densely populated continent Studies ), Thai,! Internet access, speed, and TikTok deserves some credit for starting this trend Netflix, the money is in... A wide audience 80 % of internet users using the platform9 market to most... Malaysia adds that eCommerce is doing well in this country the program offers areas! Theres still plenty of debate about whether YouTube qualifies as a Premium user you get access to background and... Billion in the past year analyses with our professional research service have different functions and purposes are! Started as a Premium user you get access to background information and details about the most marketing! Web and compi https: //t.co/0DyxFuJnYn also spending ever more time using connected technologies Japan are LINE and.! Populated continent list due to its sheer number of monthly active users, makes! Thats despite long-running issues on internet access, speed, and costs it 's been making waves among media...

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